Consultant »

David Sayce | Digital Marketing Consultant

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Digital Integration Marketing Consultant specialising in search engine optimisation through natural search. Through the use of best practice web development, website analytics and SEO David assists organisations in achieving their goals and to effectively harness the opportunities of the internet to their business.

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Digital Marketing

& Integration

Forty Two

Everything else

SEO

Search Engine Optimisation

Social Media

& Business networks

Consultant

David Sayce

Digital Marketing »

What is Digital Integration Anyway?

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Digital Integration, or Connected Marketing it goes by a few different names however it is all about pulling together your marketing effort to work efficiently. It still surprises me that companies that have split marketing functions continue to split the effort, or worse still end up competing!

My favourite example is the firm who had separate department for on and off line marketing, both with their own KPI, demands and strategies. The print ads would never even mention the website and would only give a phone number, by using reference numbers in newspapers, magazines and billboards they tracked customers by what reference number they quoted, or over all just the number of people who called. The reason for not mentioning the site? The department was only setup to count the calls. If more people came via the website the other department got the credit.

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Facebook, Twitter and LinkedIn – Worth how much?

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facebook

Facebook Inc. is worth almost 10 times as much as Twitter Inc., in the latest effort to place values on startups that haven’t gone public or been acquired.

Toyota turns to the real-time web to help revive its reputation

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Toyota turns to the real-time web to help revive its reputation

After recalling 8.5 million cars and sending its CEO around the world to apologize, automaker Toyota is in crisis mode. But the company is hoping that a few tweets will help repair some of the …

Google Puts SearchWiki Out Of Its Misery, Replaces It With Cute Stars

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Google Puts SearchWiki Out Of Its Misery, Replaces It With Cute Stars

Personalized search is something that we all know Google feels strongly about. Today, the search giant is adding a new feature to help users mark searches: Stars. So when you see search results, you can …

Virgin America dumps Flash over lack of iPhone support

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As the smack down between Apple and Adobe continues, Virgin America has dumped Flash from its website because of the lack of iPhone support. Virgin’s new website, which launched Monday, replaces Flash with HTML to …

Google ‘personalizes’ one in five searches

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Google ‘personalizes’ one in five searches

Speaking this afternoon at the search-obsessed SMX West conference in Santa Clara, Horling – a developer with Google’s personalized search team – said that up to one in five searches are tailored to the user’s particular location, web history, or online contacts. “As it stands today,” Horling explained, “between these three techniques, just about every user who’s engaging with Google search today is affected.”

Google Research head dubs holy PageRank over-hyped

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Google Research head dubs holy PageRank over-hyped

Google research head Peter Norvig says that the search giant’s hallowed PageRank link analysis algorithm is overrated. And always has been.
“One thing that I think is still over-hyped is PageRank,” Norvig said this morning during …