Time and time again, I hear businesses tell me they don’t need to monitor their online reputation because there is not anything being written about them. Maybe you have a perfect reputation, maybe your business has thus far never encountered an online reputation attack, but I would be willing to bet that somewhere on the web, there is a vicious rumor circulating and you don’t even know about it.

Want proof of just how quickly a false rumor can start and dramatically hurt your business?

Take a look at this false report about Apple CEO Steve Jobs:

“Steve Jobs was rushed to the ER just a few hours ago after suffering a major heart attack. I have an insider who tells me that paramedics were called after Steve claimed to be suffering from severe chest pains and shortness of breath.”

Now take a look at what happened to Apple’s stock price:

OK, so you’re not Apple, but you know what? Someone, somewhere, someday, will make a false statement about your CEO, products, services, or company. If you cover your ears, you might lose business and never even know why.

We built Trackur to provide a comprehensive online media monitoring solution for just $18 a month! Surely your reputation is worth 60 cents a day to protect? Even if you have no budget, you owe it to yourself to at least set up some basic reputation monitoring.

Go! Go now! Before you become the next victim of a vicious online r

umor.