David Sayce | Digital Marketing Consultant
David Sayce is a Digital Marketing Consultant specialising in search engine optimisation through natural search. Through the use of best practice web development, website analytics and SEO David assists organisations in achieving their goals and to effectively harness the opportunities of the internet to their business.
Based in South East London David works with clients across the globe.
David’s initial work within digital marketing began in 1995, setting up various small websites, by 1997 he had set up a fully functioning e-commerce retail site, and began work with the optimisation of this site for both user and the web crawlers and directories at the time. Since then his work and education has covered both traditional and digital areas of marketing together with film, video and publishing.
SEO, Natural Search
Search engine optimisation clients include:
- Ince & Co – international law firm
- nPower – UK energy company
- Barrett Homes – UK housing developer
- David Wilson Homes – UK housing developer
- Hagemeyer – one of the world’s most successful business-to-business distribution services
Implementation of SEO strategy to boost rankings and traffic across major search engines in the US, Europe, Middle East and Asia Pacific regions.
Research of search engine algorithm changes – including tests to detect the effectiveness of my search engine optimisation methodology.
Monitoring changes to search engines by participating in forums, reading and producing white papers
Setup and review of PPC campaigns, including distribution and keyword usage, cost reviews and landing page optimisation.
Including setup, monitoring and best practice of social media integration within digital marketing.
Generally smaller, stand alone projects often as part of crisis management or wider digital marketing integration.
Sourcing relevant on-topic links from hubs, authorities and the web community to boost relevancy of website in search engines.
Refining and setting up email campaigns (and systems), including work with behavioural targeting and subject line testing, including corporate level (camapaigns with over 2 million recipiants) and SME level using systems including ConstantContact and Pure 360.
Analytics and Tracking
Implementation and review of various web analytics and tracking tools including
- Web Trends – Website analytics
- Urchin – Website analytics
- Google Analytics – Website analytics
- Google web tools, including Adwords, webmaster, insights, trends
- Click Density – heat map of visitor activity – a valuable usability tool
- RedEye – Online Behavioural Marketing & Analysis
Clearly communicating with clients / departments to resolve technical queries and issues with search campaigns and attending client meetings to discuss our search optimisation strategy, project planning
Experienced in the use of content management systems (CMS) both in setting up and developing bespoke systems, producing XML feeds and advising on RSS uses.