David Sayce
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David Sayce
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Digital Integration Marketing Consultant specialising in search engine optimisation through natural search. Through the use of best practice web development, website analytics and SEO David assists organisations in achieving their goals and to effectively harness the opportunities of the internet to their business.

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Home » Digital Marketing, Social Media

Fortune Global 100: The slow embrace of Social Media

Submitted by on Friday, 26 February 2010No Comment

Big BusinessThe 100 largest Fortune 500 companies are finally accepting and integrating social media into their marketing strategies. But for many of them, it’s a slow step by step proposition as seen in the Burson-Marsteller Fortune Global 100 Social Media Study.

  • 65% have active accounts on Twitter
  • 54% have a Facebook fan page
  • 50% have a YouTube channel
  • 33% have corporate blogs
  • 20% (inclusive) use all four platforms

While Twitter is the more popular it appears that, the approach is careful and experimental with retweeting and conversing, posting announcements and using it for customer service all being test to see what works best.

See more: http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Lists/Posts/Post.aspx?ID=160

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