Ad spending began contracting in early 2008, well before the financial crisis unfolded in the fall. Among traditional media, television is predicted to fare better than newspapers, magazines and radio. National media will do better than local, but national ad growth has been exceptionally slow this year.

Tough times are seeing more people using coupons – 72% of consumers are using more coupons than they did six months ago and three quarters say the state of the economy is the reason for …

One of the age-old prerequisites for good PR is making sure the media picks up the campaign. It doesn’t matter if it’s a single press release or a full-blown PR blitz – having strong ties to the media will give you an immediate advantage, particularly in this day of blog power.