Even the smallest businesses will often spend £12,000+ on website design and development, and spend anywhere from 2-25% of gross annual income on advertising. While these websites may be representative of the organisation, and be built well, they are often found to rank poorly within search engines or even worse not at all. This is a big downfall. Search Engine Optimization (SEO) aims at rectifying these issues and boosting profits via organic, natural methods.
3 reasons for businesses to hire a professional SEO consultant:
An expert SEO consultant will step in and be able to pinpoint current issues with a website, then provide insight on ways to improve the site based on SEO best practices. By optimizing a site for SEO, it will attract far more traffic and allow other, more costly, marketing mediums to be cut down.
For companies branding is essential. It’s how customers (or potential customers) remember your company and what keeps them coming back. Branding is conventionally thought of as a logo, letterhead, business cards, and other stationary items. Though, branding has become so much more. The way a company’s website appears in search engines is very important. Faulty, incomplete meta information can automatically turn search engine users away. A Corporate SEO Consultant will be able to fix these issues.
By strategically targeting keywords/demographics, SEO will increase website traffic, provide more widespread brand exposure, and will ultimately lead to new customers.