Mentoring and training have been a key part of what I do for many years, within businesses and also as a volunteer. In 2014 I was fortunate enough to join The Prince’s Trust as a Digital Marketing Specialist Volunteer, working with young people setting up their businesses.
Over the last few years I have delivered training workshops on digital marketing to both the young people and the team leaders within The Prince’s Trust.
More recently my role has expanded to look at the wider delivery of the workshops across the UK and to develop a digital marketing framework. This will allow workshops across the UK to deliver the same high quality and up to date information about setting up and running a digital marketing function within a business.
Private business training
I also run training for individuals and businesses, both in person and online, covering various digital topics such as Linkedin for business, optimising websites for search and developing email marketing campaigns. These are bespoke training courses delivered to meet the specific needs of the business.
If you are interested in specific training, either on a one to one or small groups, get in touch and I can develop a dedicated course for you.
Mentoring is an area that snuck up on me, I would often find myself helping friends and colleagues develop a better understanding of digital marketing, and over time this grew. As a volunteer, I mentor businesses for both The Prince’s Trust and Virgin StartUp.
What mentoring is
- Trusting and supportive
- Building capacity and skills
- Focused on the individual
- Forming a partnership/a friendship
- A mutual learning experience
- Building self reliance
What mentoring is not
- Direct sponsorship
- A conflict of interest
- Being secretive
- Too task focused
- Doing it for the mentee/giving the answers
- Getting stuck in the details
- Offering protection
While mentoring with both of these organisations is a 12 month commitment, I always aim to build a genuine, long term relationship focusing on specific and measurable outcomes.
Sorry, I am not currently taking on private mentoring opportunities.
The Prince’s Trust Enterprise programme supports unemployed young people young people aged 18-30 to work out if their business ideas are viable and whether self-employment is right for them. Depending on the outcome of the decision process, the Enterprise programme can then offer mentoring support and, for those that really need it, financial support to start a business.
An increasing number of those businesses are now operating solely online or plan to use a website as the primary way to sell their products and services.
Virgin StartUp – A good mentor will become your critical friend. Mentoring is a personal relationship that should be independent of your family and group of friends – mostly because the mentor then has no vested interest in telling you anything other than their honest opinion. Your mentor is there is listen to your concerns and troubles about absolutely anything, including your personal life if you so wish. Your mentor should be ready with considered advice. Your mentor should be there to support you as a person as you start the business, not to support the business as a consultant.