David Sayce | Digital Marketing Consultant

Marketers Don’t Measure Social Media Impact

Twitter beats Facebook, LinkedIn, blogging and YouTube as the social network du jour for business to business (B2B) marketers, but it’s LinkedIn that generates the most leads, says a new study.

2012 Trends: Social Media Metrics Take Center Stage [eMarketer]

41% of marketers surveyed had no return on investment figure for any of the money they had spent on social channels as of October 2011. Further, only 8% could attribute ROI for all their investments …

Salesforce Debuts The New Radian6-Powered Social Marketing And Monitoring Cloud [TechCrunch]

Radian6, which was acquired by Salesforce for $326 million earlier this year, has offered some of the world’s largest brands a web-based social media monitoring platform. Brands like Dell, GE, Southwest Airlines, Kodak and UPS …

Social Media Revolution

Facebook, Twitter and LinkedIn – Worth how much?

Facebook Inc. is worth almost 10 times as much as Twitter Inc., in the latest effort to place values on startups that haven’t gone public or been acquired.

Toyota turns to the real-time web to help revive its reputation

After recalling 8.5 million cars and sending its CEO around the world to apologize, automaker Toyota is in crisis mode. But the company is hoping that a few tweets will help repair some of the …