“]Twitter Used By 91% Of B2B Marketers, But LinkedIn Generates Twice As Many Leads [STUDYTwitter beats Facebook, LinkedIn, blogging and YouTube as the social network du jour for business to business (B2B) marketers, but it’s …

Social Media Metrics Take Center Stage
41% of marketers surveyed had no return on investment figure for any of the money they had spent on social channels as of October 2011. Further, only 8% could attribute …

Radian6, which was acquired by Salesforce for $326 million earlier this year, has offered some of the world’s largest brands a web-based social media monitoring platform. Brands like Dell, GE, Southwest Airlines, Kodak and UPS …

Facebook Inc. is worth almost 10 times as much as Twitter Inc., in the latest effort to place values on startups that haven’t gone public or been acquired.