David Sayce | Digital Marketing Consultant

Radian6, which was acquired by Salesforce for $326 million earlier this year, has offered some of the world’s largest brands a web-based social media monitoring platform. Brands like Dell, GE, Southwest Airlines, Kodak and UPS use the service to monitor, analyze and engage in ‘hundreds of millions’ of social media conversations. But until now, Salesforce has not integrated Radian6 into its suite of cloud-based products. Today, the CRM giant is unveiling the new Radian6-powered social marketing and monitoring cloud.

Salesforce says the social marketing cloud extends the social enterprise to marketing with new features in social monitoring, insights, engagement, workflow and websites. The Social Marketing Cloud, says the company, will help social enterprises transform the massive volume of social media conversations into meaningful engagements.

Radian6 will continue to offer a powerful social media monitoring client that allows companies to parse and manage large volumes of social media conversations from millions of sources. Agencies and marketers can monitor overall volume, share of conversation, geographic distribution on social media sites like Facebook and Twitter and filter by keyword, media type, date range and more to view conversations.

Read the full article here: http://techcrunch.com/2011/11/30/salesforce-debuts-the-new-radian6-powered-social-marketing-and-monitoring-cloud/