Toyota turns to the real-time web to help revive its reputation
After recalling 8.5 million cars and sending its CEO around the world to apologize, automaker Toyota is in crisis mode. But the company is hoping that a few tweets will help repair some of the damage to its brand.
Article from: http://econsultancy.com/blog/5517-toyota-turns-to-positive-tweets-to-revive-its-reputation
The Japanese company has partnered with Federated Media to launch a branded channel on TweetMeme to help get control of its reputation back. Toyota Conversations links to news stories, videos and other information tweeted about the brand. At first, reports came in that Toyota was filtering out some negative content on its Tweetmeme channel.