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Digital Integration Marketing Consultant specialising in search engine optimisation through natural search. Through the use of best practice web development, website analytics and SEO David assists organisations in achieving their goals and to effectively harness the opportunities of the internet to their business.

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Toyota turns to the real-time web to help revive its reputation

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Toyota Conversations links to news storiesAfter recalling 8.5 million cars and sending its CEO around the world to apologize, automaker Toyota is in crisis mode. But the company is hoping that a few tweets will help repair some of the damage to its brand.

Article from: http://econsultancy.com/blog/5517-toyota-turns-to-positive-tweets-to-revive-its-reputation

The Japanese company has partnered with Federated Media to launch a branded channel on TweetMeme to help get control of its reputation back. Toyota Conversations links to news stories, videos and other information tweeted about the brand. At first, reports came in that Toyota was filtering out some negative content on its Tweetmeme channel.