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David Sayce

Digital Marketing Consultant | Professional Services & B2B

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    • Audits & Diagnostics
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You are here: Home / About me

About me

I’m David Sayce, a strategic digital marketing consultant helping professional services and B2B firms navigate the complexity of modern digital ecosystems. With over 25 years of experience across digital marketing, SEO, accessibility, and AI visibility, I advise firms on how to build websites and content strategies that drive measurable results—and ensure they’re seen by the right audiences, in the right places.

Who I Work With

From law firms and financial services to scaling SMEs, I support organisations that need experienced, flexible support—whether through audits, short-term projects, or fractional marketing leadership. Recent clients include:

Forsters LLP – Top-tier law firm digital audit and strategy, re brand and digital migration
Capita, Close Brothers, and Brewin Dolphin – Marketing diagnostics and digital transformation guidance

Areas of Specialism

David Sayce - Digital Marketing Consultant
  • Digital Strategy – Aligning brand positioning and content strategy to search, social, and AI
  • Technical SEO & Website Audits – Actionable diagnostics to fix what’s broken and surface what’s hidden
  • AI Visibility Audits – How your firm appears in generative search results like ChatGPT, Perplexity, and SGE
  • Accessibility Reviews – WCAG 2.2 audits aligned with the 2025 EU Accessibility Act

Thought Leadership

I regularly publish articles, LinkedIn content, and email briefings on:

  • Law firm SEO and digital compliance
  • The evolving role of AI in professional services marketing
  • Content visibility in both traditional search and AI-generated answers

Connect With Me

Linkedin – https://www.linkedin.com/in/dsayce/

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Link Asset Services
Forsters LLP
RBC Brewin Dolphin
Close Brothers Asset Management
Capital Asset Services
Barratt Developments
artfilm
Hagemeyer
SBGI
Polecat
Titan Containers
Permobil
OpenZeppelin

David Sayce FAQ

Location of birth: Birmingham, England

Occupation: Digital Marketing Consultant

Expertise: Digital Marketing, Brand Marketing, SEO, Audits

Previous companies: Forsters LLP, TrinityBridge (Close Brothers Asset Management), RBC Brewin Dolphin (Brewin Dolphin), Link Asset Management (Capita Asset Management), ColArt (Windsor Newton), David Wilson Homes, nPower, Newey & Eyre, Hagemeyer.

Current home city: London, England

  • ICO Registered
  • Member of The International Association of Accessibility Professionals (IAAP). An association of organisations and professionals that have joined to define, promote, and improve accessibility for the 1.3 billion people with disabilities market worldwide.

Search Awards

2022 – The Global Content Awards Judge

2025 – The Global Search Awards Judge

David Sayce - Global Search Awards Judge

Featured Content

Wiki Data

Real Talk With Sean – Joined By Carmen Domínguez, David Sayce, Kira Khoroshilova & Amanda Walls

What do professional services marketing teams need to know about Google Updates

Profile Q & A Seminar: SEO: What’s Google Up To Now?

SEO Office Hours for 5th January 2024 ft. David Sayce, Shannon McGuirk, Michael Chidzey, Jo Turnbull

SEO Office Hours 24th January 2025 ft. Steve Paine, David Sayce, Michael Chidzey, Jo Turnbull

SEO Office Hours 28th June 2024 ft. David Sayce, Sean Barber, Michael Chidzey, Natalia Witczyk

Good Signals – How to Diagnose a Sudden Drop in Organic Traffic

Paper Gecko – User Intent: The golden thread of law firm marketing

Paper Gecko – Law Firm Marketing – Show & Tell

Semrush – Personal SEO Consultation with David Sayce

Semrush Live – The Worst Technical SEO Nightmares and How to End Them | 5 Hours of Technical SEO

Adrijana Vujadin – How to Educate Your SEO Clients

Turn Digi – Local SEO and Why it is Important

Growth Models – How to use Google Search Console to improve your site’s search results performance

A How To SEO Masterclass And Starter Tips With David And Jason!

BD Roundtable – Getting ready for Google’s next big change

BD Roundtable – When is the right time to build a new website?

LRTCon 2019 – Highlights and Interviews

David Sayce – The Search Community Honors You

Semrush Profile

Digital marketing in the age of disruption – interview with David Sayce

How To Improve Your SEO With Social Media by Dagmar Gatell

Importance of Brand and Domain in Digital Marketing

Interview with David Sayce SEO London Consultant

The Law Society Gazzette

14 Freelancers Share Failures & Lessons Learnt

The Times – Eight ways to climb the social media ladder

WiseUp Mentoring

How Can Content Help To Boost Your Conversion Rate?

Let’s get started on your project

Contact me to kick things off.

Get in touch

  • Digital Marketing
  • Audits & Diagnostics
  • Strategy & Planning
  • Project Support & Implementation
  • Case Studies
  • Accessibility
  • Artificial Intelligence


David Sayce on LinkedIn

Privacy Policy | Accessibility Statement

ICO Registered
ZB902336


International Association of Accessibility Professionals
IAAP Member - IAAP-026372

Copyright © 2025 David Sayce

· Digital Marketing Consultant ·
· London. SE6 ·