I’m David Sayce, a strategic digital marketing consultant helping professional services and B2B firms navigate the complexity of modern digital ecosystems. With over 25 years of experience across digital marketing, SEO, accessibility, and AI visibility, I advise firms on how to build websites and content strategies that drive measurable results—and ensure they’re seen by the right audiences, in the right places.
Who I Work With
From law firms and financial services to scaling SMEs, I support organisations that need experienced, flexible support—whether through audits, short-term projects, or fractional marketing leadership. Recent clients include:
Forsters LLP – Top-tier law firm digital audit and strategy, re brand and digital migration
Capita, Close Brothers, and Brewin Dolphin – Marketing diagnostics and digital transformation guidance
Areas of Specialism
- Digital Strategy – Aligning brand positioning and content strategy to search, social, and AI
- Technical SEO & Website Audits – Actionable diagnostics to fix what’s broken and surface what’s hidden
- AI Visibility Audits – How your firm appears in generative search results like ChatGPT, Perplexity, and SGE
- Accessibility Reviews – WCAG 2.2 audits aligned with the 2025 EU Accessibility Act
Thought Leadership
I regularly publish articles, LinkedIn content, and email briefings on:
- Law firm SEO and digital compliance
- The evolving role of AI in professional services marketing
- Content visibility in both traditional search and AI-generated answers
Connect With Me
Linkedin – https://www.linkedin.com/in/dsayce/
David Sayce FAQ
Location of birth: Birmingham, England
Occupation: Digital Marketing Consultant
Expertise: Digital Marketing, Brand Marketing, SEO, Audits
Previous companies: Forsters LLP, TrinityBridge (Close Brothers Asset Management), RBC Brewin Dolphin (Brewin Dolphin), Link Asset Management (Capita Asset Management), ColArt (Windsor Newton), David Wilson Homes, nPower, Newey & Eyre, Hagemeyer.
Current home city: London, England
- ICO Registered
- Member of The International Association of Accessibility Professionals (IAAP). An association of organisations and professionals that have joined to define, promote, and improve accessibility for the 1.3 billion people with disabilities market worldwide.
Search Awards
2022 – The Global Content Awards Judge
2025 – The Global Search Awards Judge

Featured Content
Real Talk With Sean – Joined By Carmen Domínguez, David Sayce, Kira Khoroshilova & Amanda Walls
What do professional services marketing teams need to know about Google Updates
Profile Q & A Seminar: SEO: What’s Google Up To Now?
SEO Office Hours for 5th January 2024 ft. David Sayce, Shannon McGuirk, Michael Chidzey, Jo Turnbull
SEO Office Hours 24th January 2025 ft. Steve Paine, David Sayce, Michael Chidzey, Jo Turnbull
SEO Office Hours 28th June 2024 ft. David Sayce, Sean Barber, Michael Chidzey, Natalia Witczyk
Good Signals – How to Diagnose a Sudden Drop in Organic Traffic
Paper Gecko – User Intent: The golden thread of law firm marketing
Paper Gecko – Law Firm Marketing – Show & Tell
Semrush – Personal SEO Consultation with David Sayce
Semrush Live – The Worst Technical SEO Nightmares and How to End Them | 5 Hours of Technical SEO
Adrijana Vujadin – How to Educate Your SEO Clients
Turn Digi – Local SEO and Why it is Important
Growth Models – How to use Google Search Console to improve your site’s search results performance
A How To SEO Masterclass And Starter Tips With David And Jason!
BD Roundtable – Getting ready for Google’s next big change
BD Roundtable – When is the right time to build a new website?
LRTCon 2019 – Highlights and Interviews
David Sayce – The Search Community Honors You
Digital marketing in the age of disruption – interview with David Sayce
How To Improve Your SEO With Social Media by Dagmar Gatell
Importance of Brand and Domain in Digital Marketing
Interview with David Sayce SEO London Consultant
14 Freelancers Share Failures & Lessons Learnt