Fan Out (Query Fan-Out): An AI search technique that breaks a single user query into multiple sub-queries to cover different facets or intents, allowing deeper and more diverse results.
[Read more…] about AI Glossary for CMOs and Non-Technical ExecutivesAI Marketing 2025: A Quick Guide for Senior Stakeholders
Introduction
Search and customer discovery are changing fast. Google’s new AI Mode and similar tools now answer complex questions in a single conversational response. People still look for products and insight, but they are clicking fewer traditional links. For leaders who plan budgets and growth targets, this is not a distant trend — it is today’s reality.
[Read more…] about AI Marketing 2025: A Quick Guide for Senior StakeholdersSEO is evolving, not evaporating, and the C-suite should view it as insurance against disappearing brand visibility.
Even the most sophisticated AI assistants start their answers somewhere, and that “somewhere” is still the open web. As Google replaces the familiar blue-link page with an AI-first interface, only a handful of authoritative sources will earn a visible citation. Brands that control those citations will shape the narrative, influence purchase journeys, and set the benchmark for trust across every Gemini-powered touchpoint, from Chrome to Gmail. In other words, search optimisation has moved from measuring clicks to safeguarding relevance itself.
[Read more…] about SEO is evolving, not evaporating, and the C-suite should view it as insurance against disappearing brand visibility.