As AI-driven systems increasingly shape how people discover services, professional services firms must grapple with a seismic shift: the rise of AI-driven discovery.
[Read more…] about Invisible or Influential? How AI Is Rewriting the Rules of Law Firm VisibilityThe Next Decade of Digital Marketing
What Google’s AI-First Search Means for Link Builders, SEOs & Digital-PR Teams
In the AI-first era ushered in by Google’s new AI Mode, digital marketing is evolving from a race to “rank #1” into the craft of supplying trustworthy, easily extractable knowledge that large language models can cite. Search results now fan out into hidden sub-queries, assemble personalised answers from multimodal sources, and often deliver the information before a click ever occurs. For link builders, SEOs and digital-PR teams, success will hinge on entity-rich content chunks, context-driven citations, and brand visibility across every stage of the user’s journey, because in the decade ahead, being included will matter more than being clicked.
[Read more…] about The Next Decade of Digital MarketingGoogle Search Is Going Conversational – What Senior B2B Leaders Need to Know and Do
Google is rolling out a new AI-powered search interface (“AI Mode”) that replaces the familiar page of blue links with a personalised, chat-style experience that answers questions, cites a handful of trusted sources and nudges users towards the next step in their journey. Early testing shows:
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