What Google’s AI-First Search Means for Link Builders, SEOs & Digital-PR Teams

In the AI-first era ushered in by Google’s new AI Mode, digital marketing is evolving from a race to “rank #1” into the craft of supplying trustworthy, easily extractable knowledge that large language models can cite. Search results now fan out into hidden sub-queries, assemble personalised answers from multimodal sources, and often deliver the information before a click ever occurs. For link builders, SEOs and digital-PR teams, success will hinge on entity-rich content chunks, context-driven citations, and brand visibility across every stage of the user’s journey, because in the decade ahead, being included will matter more than being clicked.

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