Digital Marketing Consultant | Professional Services & B2B
In professional services, marketing is often still reduced to execution: “doing the digital,” managing LinkedIn posts, updating the website, and sending a few emails.
[Read more…] about Case Study: Transforming Digital Marketing Into Measurable GrowthHow Strategy, Alignment, and Insight Reignited Lead Generation
When this mid-sized B2B tech firm reached out, they were stuck in a content rut. Despite publishing regularly, their efforts weren’t delivering.
[Read more…] about Case Study: Turning Around a Failing Content Strategy for a B2B Tech FirmIt began with an email, actually hundreds of emails. Customer support received numerous complaints from shoppers who couldn’t complete checkout using a keyboard, couldn’t read low-contrast text, or found the product zoom unusable with a screen reader. Leadership finally realised these weren’t edge cases; they were lost sales and reputational risk.
[Read more…] about From Frustration to Inclusion: How a Home‑&‑Lifestyle Retailer Turned Accessibility into GrowthContact me to kick things off.