Content Marketing Archives

Online video as a business marketing tool

David Sayce

Over recent years we have seen mobile reach maturity, the impact of infographics on content marketing. With both greater broadband speeds and more efficient formats, online video is now part of the marketing mix for any business.

As a business marketing tool, a video is still often seen as the expensive option, rather than the investment. Today, stating that a piece of content is a video appears to increase engagement across all channels, according to Smart Insights.

Why No One Reads Your [Law] Blog

David Sayce

An interesting article in the Lawyerist about self promotion and blogs, to be honest a big thumbs up for any lawyer that even gets as far as setting up a blog and running one irregardless of readership!

Tunbleweed — (Image from homestyleidea.net)

The key is alway to be yourself and write for yourself, but also be critical of what you do write. From the point of view of Digital Marketing Integration also remember to spread yourself about. Got a wordpress blog? Got a linkedIn account, tidy them both up up (that’s a whole other article) and link them together… Got Twitter? Same thing.

And don’t forget if you are writing information your firm might be interested in – perhaps there is a chance to both build credibility and content by working together.

Read the full article here: http://lawyerist.com/why-no-one-reads-your-law-blog/

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