Digital Marketing Archives - Page 7 of 10

Hiring a digital consultant for your business

Whether you are starting out or looking to grow your business, there is a time when you need help. It’s an emotional time of excitement with a sense of fear of doing the right thing. Is it time for a digital marketing consultant?

Some businesses are lucky to have in-house digital marketing teams already to look after the marketing services.

Whatever the situation, the time often comes when the business looks at hiring a digital consultant or looks at using a digital marketing agency.

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How I Learned to Stop Worrying and Love LinkedIn

Six months ago LinkedIn made changes to the design of the home page, however this meant there was less control over the content that was seen on the page. More than any other time LinkedIn members became vocal, disappointed in the more fluffy Facebook style posts offering little value to the business network.

The key to a marketing hit: original sound or the same old tune?

The Beatles struck a chord with the right combination of originality, creativity and innovation – a lesson that marketing creatives should bear in mind

The Beatles weren’t that good when they first formed.

Don’t take my word for it, Paul McCartney said in a recent radio interview: “We obviously weren’t that good. We were formulating it all.”

Record producer George Martin agreed. “When I first met them, they really couldn’t write a decent song. ‘Love Me Do’ was the best they could give me, yet they blossomed as songwriters in a way that was breathtaking.”

Sam Ball is the creative director at M&C Saatchi

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