Here’s where consultants come in (and why they matter)
Ever wonder what a professional digital marketing consultant actually does for a law firm? (No, we don’t just send big invoices and buzzwords.)
As someone who consults for law firms, I can tell you a good consultant can be a game changer for your marketing. Here’s why:
>>> Outside perspective: It’s hard to objectively critique your own website or campaigns. A consultant will spot issues and opportunities you might overlook (you’re too close to it).
>>> Expertise on tap: SEO, social media, content strategy, analytics – keeping up with all of it is a full-time job. Consultants live and breathe this stuff, so you get up-to-date expertise without hiring a full in-house team.
>>> Save time (and sanity): You’re busy practicing law. A consultant takes the heavy lifting of marketing analysis and strategy off your plate. That means less guesswork and trial-and-error on your end, and more time for your clients.
>>> Strategic guidance: A consultant helps craft a tailored plan. Think of it like having a marketing co-counsel – someone to build a strategy and even coach your team on executing it. We also help set the right metrics and keep you accountable to your goals.
>>> Better ROI: By focusing on what works (and cutting what doesn’t), a consultant can help stretch your marketing budget further. We hate waste as much as you do, and we want to see you get results from every dollar or hour you invest.
Of course, you want a consultant who understands your industry and acts as a partner, not just a contractor. The right consultant will educate and empower your team, not mystify you with jargon.