Quick take‑aways
- ≈ 500 million posts are published on X every single day – that works out to roughly 5 800 per second on an average day.^1
- Independent data providers place X’s audience at between 610 million and 650 million monthly active users (MAU) in 2025.^2
- The all‑time posting record is 24 400 posts per second, set during the Argentina v France FIFA World Cup final on 18 December 2022.^3
- The company reported 259.4 million daily active users (DAU) in November 2022, its last official disclosure before going private.^4
- At today’s pace, users create ≈ 200 billion posts per year.^5
How we calculate daily (and per‑second) volume
X stopped publishing global tweet‑volume charts in 2013, so analysts reverse‑engineer the figure from a mixture of API fire‑hose sampling, third‑party traffic trackers and historical ratios. Six of the most‑cited social‑media‑stat compilations (Statista, DataReportal, Semrush, SEO.ai, Sprout Social Index and SocialPilot) all continue to converge on ≈ 500 millionposts per day in 2024‑2025.
500 million ÷ 86 400 seconds = 5 787 posts per second ➜ rounded to 5 800 / sec for simplicity.
X’s audience in 2025
| Metric | 2025 estimate | Source & notes |
|---|---|---|
| Monthly active users | 610 – 650 million | Sprout Social (Mar 2025), SEO.ai (Jan 2025). Private‑company data, so reported as a range. |
| Daily active users | 259.4 million(Nov 2022) | Musk‑posted internal snapshot two weeks after acquisition. No newer official DAU has been published. |
| Daily posting volume | ≈ 500 million | See calculation above. |
| Average posts per active account | 157 / month | Pew Research analysis of U.S. X users (Apr 2025). |
| Share of posts from top 10 % | 92 % | Same Pew Research study. |
Record‑breaking posting moments
- 24 400 posts / sec – FIFA World Cup 2022 final (18 Dec 2022).^3
- 20 600 posts / sec – Japan scores vs. Germany, World Cup (23 Nov 2022).
- 14 300 posts / sec – Super Bowl LVII (12 Feb 2023).
- 12 700 posts / sec – Oscars “slap” moment (27 Mar 2022).
TPS (tweets per second) spikes are captured by the platform’s real‑time operations dashboards and occasionally shared by X engineers or leadership. They are extreme peaks – everyday throughput is an order of magnitude lower.
New features that shape posting behaviour
| Year ± | Feature | Why it matters |
| 2023‑07 | Creator ad‑revenue share | Gives high‑engagement accounts a direct financial incentive to publish more. |
| 2023‑08 | X Pro (TweetDeck) pay‑walled | Power users must subscribe to schedule / monitor at scale, dampening some brand volume. |
| 2023‑08 | X Hiring (jobs) beta | Encourages employer‑branding content. |
| 2023‑10 | Voice & video calls | Keeps users in‑app longer; knock‑on engagement uptick. |
| 2023‑12 | 25 000‑character long‑form posts | Newsrooms and bloggers share full articles directly on X. |
| 2024‑02 | Articles & Notes (Markdown posts) | Native blog‑style publishing reduces friction to long‑form. |
X Premium (formerly Twitter Blue) has attracted an estimated 1 – 2 million paying subscribers – well under 1 % of MAU – according to SensorTower and Similarweb revenue modelling.^6
What this means for marketers
- Volume is steady, not skyrocketing. Despite product turbulence, global post throughput has hovered around the half‑billion‑a‑day mark since 2019. Your content still competes with the same fire‑hose of updates.
- Engagement remains top‑heavy. With 10 % of accounts producing 92 % of posts, partnering with high‑output creators or expert communities can shortcut organic reach.
- Real‑time still wins. TPS spikes map to major live events – sport, awards, elections. Align campaigns with tent‑pole moments and use promoted slots to guarantee cut‑through.
- Long‑form experiments are back. Extended posts and Markdown articles open up new SEO possibilities – but you’ll need to test whether audiences consume >280‑character content inside X or click out to owned media.
- Paid features are niche (for now). Premium subscriber tools (Editing, X Pro, prioritised ranking) reach a small slice of the user base. Plan for mixed experiences across audiences.
Sources
- Statista, “Number of tweets per day worldwide” (March 2025)
- Sprout Social Index Edition XIII (March 2025); SEO.ai, “X Statistics 2025” (January 2025)
- Elon Musk, post ID 1604545326188642305 (18 Dec 2022)
- Reuters, “Twitter says daily active users hit 259.4 million” (18 Nov 2022)
- Author’s calculation: 500 M posts × 365 days
- SensorTower Store Intelligence, “X Premium revenue tops $100 million” (October 2024)
