Thinking about getting a website audit for your law firm’s site? Here’s what a solid audit should include — and a few things to be cautious about:
What to expect from a quality website audit:
✅ Comprehensive review: A thorough audit will examine your site top-to-bottom: design, user experience, content, SEO, security, load speed, conversion paths—everything. It’s not just an automated SEO scan; it’s a holistic check-up.
✅ Clear findings & recommendations: Expect a list of what’s working well and what’s not. A good audit report doesn’t just say “your page speed is slow” or “missing meta tags” – it explains the impact (e.g., “Slow pages may be causing visitors to leave”) and gives actionable recommendations to fix issues.
✅ Prioritisation: You should come away knowing which fixes or improvements are high priority. For example, you might learn that fixing broken links and updating outdated content are critical, while tweaking button colors can wait.
✅ Discussion and Q&A: Often, the consultant will walk you through the results (in plain English!). Be ready for an honest conversation about your site’s strengths and weaknesses, and don’t hesitate to ask questions.
Watch out for:
❌ Pure sales pitches: If the “audit” is just a quick free scan that magically finds everything is terrible and the only solution is an expensive package from the auditor… be cautious. A genuine audit should be objective, not a thinly veiled sales gimmick.
❌ Jargon overload: Beware of audits that dump technical jargon without context. You deserve to understand what the findings mean. If someone can’t explain an issue clearly, that’s a red flag.
❌ One-size-fits-all reports: Your law firm website is unique. If the audit report feels generic (like a boilerplate printout where your firm’s name was just plugged in), it might not be truly tailored to your site’s needs.
A professional website audit is like getting a detailed case brief on your online presence – you should feel more informed, not more confused, after reading it.