Independent, actionable reviews to uncover what’s working, what’s broken, and where to focus.
Every digital presence has blind spots, silent blockers, content gaps, technical issues, and missed opportunities that cost visibility and clients. My Audits & Diagnostics services are designed to clarify those issues and prioritise the fixes that move the needle.
What I Offer
Website & SEO Audits
A complete technical and strategic check-up, from crawlability and indexation to content, UX, performance, and search visibility.
Ideal for: Firms planning a refresh, suffering from underperformance, or wanting a second opinion before investment.
Accessibility Audits
WCAG 2.2-aligned reviews designed for UK and EU accessibility compliance. Uncover critical usability and legal risks while improving your digital reputation.
AI Visibility Audits
Understand how your brand appears in AI search results like ChatGPT, Perplexity, and Google SGE. This audit checks for entity recognition, content coverage, and risk of misrepresentation.
Essential for: Future-proofing your digital presence in the era of generative search.
Digital Due Diligence
A forensic review of a firm’s digital estate, ideal for pre-acquisition, investment analysis, or leadership transition. Covers SEO health, analytics, reputation, and risk.
Trusted by: Law firms, investors, and private equity during M&A and due diligence reviews.
What You Get
- Plain-English Reports – no jargon, just clear issues and next steps
- Prioritised Action Lists – what to fix now, what to monitor, what to escalate
- Follow-up Support – available as needed, from Q&A to hands-on implementation
Typical Costs
- Website & SEO Audit – from £1,750 (15% off: now £1,500)
- AI Visibility Audit – from £1,200
- Accessibility Audit – from £1,650
- Due Diligence Audit – custom pricing based on scope
Bundle offer: Combine two or more audits and receive up to £450 off.
Why Work With Me?
With over 25 years of experience across digital strategy, SEO, and compliance, I support firms like Forsters LLP, Capita, and Brewin Dolphin to deliver insight, clarity, and momentum.
Want to see what’s hiding in your digital estate?
The Turning Point: Why Corporate Marketing Needs a Digital Marketing Audit
Every marketing department has war stories-the campaign that flatlined without warning, the budget that vanished into a PPC black hole, or the content calendar that looked great on paper but delivered little return. In moments like these, leadership often asks a direct question: “What went wrong?” That question doesn’t go away until a clear answer shows up. A digital marketing audit delivers that clarity.
Making Sense of the Noise with Data-Driven Insight
Campaign reports, analytics dashboards, CRM exports-data flows from every corner of a digital strategy. But information without structure turns insight into noise. A marketing audit doesn’t just review numbers; it interprets behaviour. It shows cause and effect. Working through this lens, teams see precisely how well their existing assets-ads, content, email, SEO-are performing against actual business objectives.
Consider this: in a recent audit for a global tech client, we discovered that 68% of their paid search budget was spent on keywords with a below-average Quality Score and zero assisted conversions. They acted. Budget was optimised. Cost per acquisition dropped by 34% within three months. No guesswork. Just the facts.
Spot the Gaps Before They Become Cost Centres
Hidden inefficiencies cost more than just money. They slow momentum, dilute brand voice, and obscure growth. In most enterprise audits, we uncover underperforming segments in at least three of the following channels:
- SEO content with high bounce rates and declining click-through performance
- Social campaigns with low engagement on misaligned platforms
- Email workflows with automation rules missing key audience segments
Identifying these weak links enables marketing teams to take focused action. Resetting a single underperforming area often frees up budget and improves KPIs across the board. What’s the ripple effect of a 15% boost in conversion rate from organic traffic? That’s the kind of question a detailed audit answers in tangible terms.
Stop Chasing Noise-Start Aligning Strategy with Business Outcomes
In quarterly meetings, stakeholders ask about pipeline contribution, brand visibility, ROI. They care less about impressions and more about impact. A digital marketing audit connects tactical execution with strategic intent. It reveals which actions support overarching goals-and which ones don’t.
One B2B software brand discovered through their audit that 53% of their digital budget was being deployed toward top-of-funnel awareness tactics, yet only 17% of marketing-qualified leads originated from those efforts. Realigning their spend with middle- and bottom-funnel strategies led to a 41% increase in sales-qualified leads within a single quarter.
Answer the Real Questions: What Works, What Doesn’t, and Why
When a campaign performs well, the next question is simple: can we repeat it? When it misses the mark, the question shifts: should we pivot, or pull the plug? Corporate marketing teams need unbiased visibility. Digital marketing audits uncover not just outcomes, but the mechanics behind them.
- They reveal technical issues-slow page speed, poor mobile performance, broken attribution flows
- They diagnose content gaps across customer journeys
- They spot misalignments in audience targeting and ad delivery
Executives get a high-level view, while teams on the ground access tactical recommendations. Everyone’s working from the same map. That alignment turns confusion into coordinated action, and lethargic results into marked growth. Not next year. Now.
Seeing the Whole Chessboard: What is a Digital Marketing Audit?
Picture this. You’re at the helm of a marketing campaign that’s ticking along-clicks, leads, conversions. But something nags at you. The numbers look fine, just not… transformative. Somewhere in the flood of metrics, budget allocations, and funnel fragments, clarity is lost. That’s where a digital marketing audit rewrites the story.
A digital marketing audit doesn’t nibble around the edges. It’s a top-to-bottom, cross-channel forensic dive into every digital touchpoint-your site, your search performance, your ads, your content, your data. Everything gets put under the lens. The goal? Alignment. Precision. Growth that compounds.
More than a Health Check: A Strategic Diagnostic
This type of audit evaluates your entire digital operations with the depth of a strategic war room session. It doesn’t produce a long list of surface-level to-dos. It exposes why performance dips happen, where opportunities remain hidden, and how your assets are really performing against commercial goal
From Findings to Forward Motion
Once the entire ecosystem is mapped, fractured points and blind spots no longer hide in the shadows. The output of a digital marketing audit isn’t just insight-it’s a structured, multi-phase roadmap. This roadmap assigns focus, timelines, and resources to every optimisation across your funnel, tied directly to business KPIs.
Rather than reactively fixing broken parts, this process charts how to evolve-scaling up what’s working, overhauling what doesn’t, and tying every tactic to measurable gains. No more guesswork. Just clarity, hierarchy, and momentum.
Think of it not as an audit in the traditional sense, but as a blueprint for competitive growth. You walk away not just knowing what your marketing has been doing – but exactly what it should be doing next.