Helping professional services firms define a clear digital direction, align marketing to business goals, and make smarter decisions.
Digital activity becomes fragmented, reactive, and often ineffective without a coherent strategy. My Strategy & Planning service brings structure to the chaos, helping you understand your positioning, prioritise the right channels, and build a digital roadmap that supports growth.
What I Offer
Digital Strategy Development
Bespoke, structured roadmaps tailored to your firm’s strengths, audiences, and objectives. Includes competitive review, opportunity mapping, and prioritised next steps.
Perfect for: firms rebranding, scaling, or realigning digital efforts after leadership or structural change.
Content & Visibility Strategy
What should you write, publish, or promote—and why? This service maps content to buyer intent, search demand, and AI answer spaces, aligning your messaging with both clients and algorithms.
Outcome: a focused plan that drives visibility across search, AI, and LinkedIn.
Digital Repositioning
Refine how your firm shows up online. This includes auditing your website architecture, refining tone of voice, and aligning messaging across core digital channels.
Outcome: stronger brand clarity, better user experience, and a narrative that resonates with clients and search engines alike.
What You Get
- Strategic Briefs – tailored to your firm, not templated slides
- Clarity of Direction – know what to do and why it matters
- Decision Support – frameworks and guidance for in-house teams or agency partners
- Optional Execution Support – retain me to implement the strategy or train your team
Pricing
- Core Strategy Plan – from £2,500
- Content & Visibility Strategy – from £1,800
- Digital Repositioning Review – from £1,500
- Combined Strategy Package – from £3,950
Need something lighter? Custom one-off consultations or scoping sessions start at £750.