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In a blog post Thursday, Google Fellow Amit Singhal also referred to a recent op-ed piece suggesting that regulators should control how search engines rank results. He stressed that developing search rankings is very difficult, implying perhaps that regulating search would be hard for any government to do well.
Laying out the challenge, Singhal said Google processes hundreds of millions of queries a day, with at least 20 percent of them totally new. To handle the volume and variety of queries, the company uses a collection of algorithms to sift through data.