Even the most sophisticated AI assistants start their answers somewhere, and that “somewhere” is still the open web. As Google replaces the familiar blue-link page with an AI-first interface, only a handful of authoritative sources will earn a visible citation. Brands that control those citations will shape the narrative, influence purchase journeys, and set the benchmark for trust across every Gemini-powered touchpoint, from Chrome to Gmail. In other words, search optimisation has moved from measuring clicks to safeguarding relevance itself.
[Read more…] about SEO is evolving, not evaporating, and the C-suite should view it as insurance against disappearing brand visibility.Unlock Hidden Gold in Google Search Console: 10 Regex Recipes Every SEO Needs (but 99 % Still Miss)
Introduction
Google Search Console (GSC) is a free gold-mine of keyword data—yet 99 % of SEOs leave most of that gold buried. Why? They’ve never learned how to wield Regular Expressions (Regex) to dig deeper.
[Read more…] about Unlock Hidden Gold in Google Search Console: 10 Regex Recipes Every SEO Needs (but 99 % Still Miss)Principles of Great SEO
Understand User Intent
It’s crucial to understand what users are looking for when they search for something related to your business. This involves researching keywords, analysing search behaviour, and creating content that directly addresses the needs and questions of your target audience.