I often get asked about my reading list and what books I would recommend. For the majority of the time I prefer to keep up to date with blogs, podcasts and events, digital marketing moves pretty quick… Even so if you are interested here is a list of digital marketing books I have read and recommend. Enjoy!
Start With Why: How Great Leaders Inspire Everyone To Take Action
by Simon Sinek
Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It
by Mitch Joel
The Art of SEO: Mastering Search Engine Optimisation
By Eric Enge, Stephan Spencer, Jessie Stricchiola
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
By Joe Pulizzi
Create Magnetic Headlines: The Killer Guide to creating great headlines for maximum attention
By Lyndon Antcliff
Webs of Influence: The Psychology of Online Persuasion
by Nathalie Nahai
Advanced Web Metrics with Google Analytics
by Brian Clifton
ReWork: Change the Way You Work Forever
by Jason Fried, David Heinemeier Hansson
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
by Eric Ries
Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
by Steve Krug
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
by Gary Vaynerchuk
To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others
by Daniel H Pink
Made to Stick: Why some ideas take hold and others come unstuck
by Chip Heath, Dan Heath
The Business Romantic: Fall back in love with your work and your life
by Tim Leberecht
David and Goliath: Underdogs, Misfits and the Art of Battling Giants
by Malcolm Gladwell
Confessions of an Advertising Man
by David Ogilvy
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
by Alice M. Tybout, Tim Calkins, Philip Kotler
What’s the Future of Business?: Changing the Way Businesses Create Experiences
by Brian Solis