Fan Out (Query Fan-Out): An AI search technique that breaks a single user query into multiple sub-queries to cover different facets or intents, allowing deeper and more diverse results.
[Read more…] about AI Glossary for CMOs and Non-Technical ExecutivesWhy Blogs Remain the Powerhouse of Owned Media in 2025 and How to Make Yours Unstoppable
Introduction: The Swiss‑Army Knife in Your Marketing Stack
Blog content is still the hardest‑working asset in digital marketing. It feeds organic search, social posts, newsletters, nurture emails, and thanks to Google’s AI Overviews and tools like ChatGPT now supplies the snippets that answer prospects’ questions directly in search results. In an era when algorithm changes and platform policies can vaporise your reach overnight, the humble blog remains owned real estate: you decide the story, the format, the data capture, and the measurement.
[Read more…] about Why Blogs Remain the Powerhouse of Owned Media in 2025 and How to Make Yours UnstoppableGlobal Search Awards 2025: The Definitive Guide for Ambitious Search Marketers
Why the Global Search Awards Matter
In a world where Google rolls out core updates quarterly and paid platforms evolve by the week, excellence in search can’t be judged by impressions alone. Marketers need a credible stage that measures results, creativity and impact side by side. That stage is the Global Search Awards (GSA)—a programme that has championed breakthrough SEO, PPC and content campaigns since 2011.
[Read more…] about Global Search Awards 2025: The Definitive Guide for Ambitious Search MarketersAI Marketing 2025: A Quick Guide for Senior Stakeholders
Introduction
Search and customer discovery are changing fast. Google’s new AI Mode and similar tools now answer complex questions in a single conversational response. People still look for products and insight, but they are clicking fewer traditional links. For leaders who plan budgets and growth targets, this is not a distant trend — it is today’s reality.
[Read more…] about AI Marketing 2025: A Quick Guide for Senior StakeholdersSEO is evolving, not evaporating, and the C-suite should view it as insurance against disappearing brand visibility.
Even the most sophisticated AI assistants start their answers somewhere, and that “somewhere” is still the open web. As Google replaces the familiar blue-link page with an AI-first interface, only a handful of authoritative sources will earn a visible citation. Brands that control those citations will shape the narrative, influence purchase journeys, and set the benchmark for trust across every Gemini-powered touchpoint, from Chrome to Gmail. In other words, search optimisation has moved from measuring clicks to safeguarding relevance itself.
[Read more…] about SEO is evolving, not evaporating, and the C-suite should view it as insurance against disappearing brand visibility.