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David Sayce

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AI Glossary for CMOs and Non-Technical Executives

Fan Out (Query Fan-Out): An AI search technique that breaks a single user query into multiple sub-queries to cover different facets or intents, allowing deeper and more diverse results.

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Why Blogs Remain the Powerhouse of Owned Media in 2025 and How to Make Yours Unstoppable

Introduction: The Swiss‑Army Knife in Your Marketing Stack

Blog content is still the hardest‑working asset in digital marketing. It feeds organic search, social posts, newsletters, nurture emails, and thanks to Google’s AI Overviews and tools like ChatGPT now supplies the snippets that answer prospects’ questions directly in search results. In an era when algorithm changes and platform policies can vaporise your reach overnight, the humble blog remains owned real estate: you decide the story, the format, the data capture, and the measurement.

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Global Search Awards 2025: The Definitive Guide for Ambitious Search Marketers

Why the Global Search Awards Matter

In a world where Google rolls out core updates quarterly and paid platforms evolve by the week, excellence in search can’t be judged by impressions alone. Marketers need a credible stage that measures results, creativity and impact side by side. That stage is the Global Search Awards (GSA)—a programme that has championed breakthrough SEO, PPC and content campaigns since 2011.

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AI Marketing 2025: A Quick Guide for Senior Stakeholders

Introduction

Search and customer discovery are changing fast. Google’s new AI Mode and similar tools now answer complex questions in a single conversational response. People still look for products and insight, but they are clicking fewer traditional links. For leaders who plan budgets and growth targets, this is not a distant trend — it is today’s reality.

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SEO is evolving, not evaporating, and the C-suite should view it as insurance against disappearing brand visibility.

Even the most sophisticated AI assistants start their answers somewhere, and that “somewhere” is still the open web. As Google replaces the familiar blue-link page with an AI-first interface, only a handful of authoritative sources will earn a visible citation. Brands that control those citations will shape the narrative, influence purchase journeys, and set the benchmark for trust across every Gemini-powered touchpoint, from Chrome to Gmail. In other words, search optimisation has moved from measuring clicks to safeguarding relevance itself.

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Recent Posts

  • AI Glossary for CMOs and Non-Technical Executives
  • Why Blogs Remain the Powerhouse of Owned Media in 2025 and How to Make Yours Unstoppable
  • Global Search Awards 2025: The Definitive Guide for Ambitious Search Marketers
  • AI Marketing 2025: A Quick Guide for Senior Stakeholders
  • SEO is evolving, not evaporating, and the C-suite should view it as insurance against disappearing brand visibility.
  • Unlock Hidden Gold in Google Search Console: 10 Regex Recipes Every SEO Needs (but 99 % Still Miss)
  • Case Study: Transforming Digital Marketing Into Measurable Growth
  • Is the UK Legal Industry Ready for the European Accessibility Act? A Wake-Up Call for Professional Services Firms
  • Invisible or Influential? How AI Is Rewriting the Rules of Law Firm Visibility
  • The Next Decade of Digital Marketing
  • European Accessibility Act: Digital Accessibility Compliance for Professional Services Firms
  • The State of Accessibility Among UK Law Firms in 2025
  • What is a website audit?
  • Google Search Is Going Conversational – What Senior B2B Leaders Need to Know and Do
  • Case Study: Turning Around a Failing Content Strategy for a B2B Tech Firm

About Me

Through the use of best practices in digital marketing, optimisation and analytics I assists organisations in achieving their goals and to effectively harness the opportunities of the internet to their business. Read More…

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