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David Sayce

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Case Study: Transforming Digital Marketing Into Measurable Growth

How a strategic approach to digital and the right stakeholder conversations delivered tangible business results

In professional services, marketing is often still reduced to execution: “doing the digital,” managing LinkedIn posts, updating the website, and sending a few emails.

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Is the UK Legal Industry Ready for the European Accessibility Act? A Wake-Up Call for Professional Services Firms

With the enforcement date of the European Accessibility Act (EAA) fast approaching on June 28, 2025, professional services firms, especially in the legal sector, face a crucial reckoning. Recent sample data assessing the homepage accessibility of 10 UK law firm websites reveals an industry lagging behind in meeting even the most basic digital accessibility standards. While the EAA has yet to generate widespread urgency among some organizations, its implications for UK-based firms operating in the EU are substantial and fast-approaching.

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Invisible or Influential? How AI Is Rewriting the Rules of Law Firm Visibility

As AI-driven systems increasingly shape how people discover services, professional services firms must grapple with a seismic shift: the rise of AI-driven discovery.

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The Next Decade of Digital Marketing

What Google’s AI-First Search Means for Link Builders, SEOs & Digital-PR Teams

In the AI-first era ushered in by Google’s new AI Mode, digital marketing is evolving from a race to “rank #1” into the craft of supplying trustworthy, easily extractable knowledge that large language models can cite. Search results now fan out into hidden sub-queries, assemble personalised answers from multimodal sources, and often deliver the information before a click ever occurs. For link builders, SEOs and digital-PR teams, success will hinge on entity-rich content chunks, context-driven citations, and brand visibility across every stage of the user’s journey, because in the decade ahead, being included will matter more than being clicked.

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European Accessibility Act: Digital Accessibility Compliance for Professional Services Firms

Introduction

Digital accessibility is no longer an optional consideration – it is an essential requirement for businesses and organisations aiming to serve all clients and users. There are over 100 million people in the European Union living with some form of disability, roughly one in four adults. Ensuring websites, applications, and digital documents are accessible to people with disabilities is not just a legal obligation but also a business imperative. Inaccessible digital content can exclude a substantial segment of the population, leading to lost clients and reputational damage.

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  • Case Study: Transforming Digital Marketing Into Measurable Growth
  • Is the UK Legal Industry Ready for the European Accessibility Act? A Wake-Up Call for Professional Services Firms
  • Invisible or Influential? How AI Is Rewriting the Rules of Law Firm Visibility
  • The Next Decade of Digital Marketing
  • European Accessibility Act: Digital Accessibility Compliance for Professional Services Firms
  • The State of Accessibility Among UK Law Firms in 2025
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About Me

Through the use of best practices in digital marketing, optimisation and analytics I assists organisations in achieving their goals and to effectively harness the opportunities of the internet to their business. Read More…

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