Professional services industry is fascinating, a financial sable industry sector which has yet to fully embrace digital marketing, leaving a competitive advantage open to those that drive change. I was recently asked to comment on an article written by Charlie Green over at tml Partners discussing how professional services embraces digital marketing talent. [Read more…] about How Professional Services Embraces Digital Marketing Talent
Over recent years we have seen mobile reach maturity, the impact of infographics on content marketing. With both greater broadband speeds and more efficient formats, online video is now part of the marketing mix for any business.
As a business marketing tool, a video is still often seen as the expensive option, rather than the investment. Today, stating that a piece of content is a video appears to increase engagement across all channels, according to Smart Insights.
Six months ago LinkedIn made changes to the design of the home page, however this meant there was less control over the content that was seen on the page. More than any other time LinkedIn members became vocal, disappointed in the more fluffy Facebook style posts offering little value to the business network.
The Beatles struck a chord with the right combination of originality, creativity and innovation – a lesson that marketing creatives should bear in mind
The Beatles weren’t that good when they first formed.
Don’t take my word for it, Paul McCartney said in a recent radio interview: “We obviously weren’t that good. We were formulating it all.”
Record producer George Martin agreed. “When I first met them, they really couldn’t write a decent song. ‘Love Me Do’ was the best they could give me, yet they blossomed as songwriters in a way that was breathtaking.”
Sam Ball is the creative director at M&C Saatchi
The LinkedIn headline is possibly the most important part on your profile. It gives you 120 characters to grab the attention of people looking for you on LinkedIn search. It needs to be about what you do as opposed to what you are. It should be memorable, informative, perhaps even entertaining, but mostly enticing enough for someone to click on your profile and not your competitors. [Read more…] about LinkedIn Profile Headline & Summary