Digital Marketing Consultant | Professional Services & B2B
In professional services, marketing is often still reduced to execution: “doing the digital,” managing LinkedIn posts, updating the website, and sending a few emails.
[Read more…] about Case Study: Transforming Digital Marketing Into Measurable GrowthWith the enforcement date of the European Accessibility Act (EAA) fast approaching on June 28, 2025, professional services firms, especially in the legal sector, face a crucial reckoning. Recent sample data assessing the homepage accessibility of 10 UK law firm websites reveals an industry lagging behind in meeting even the most basic digital accessibility standards. While the EAA has yet to generate widespread urgency among some organizations, its implications for UK-based firms operating in the EU are substantial and fast-approaching.
[Read more…] about Is the UK Legal Industry Ready for the European Accessibility Act? A Wake-Up Call for Professional Services FirmsAs AI-driven systems increasingly shape how people discover services, professional services firms must grapple with a seismic shift: the rise of AI-driven discovery.
[Read more…] about Invisible or Influential? How AI Is Rewriting the Rules of Law Firm VisibilityIn the AI-first era ushered in by Google’s new AI Mode, digital marketing is evolving from a race to “rank #1” into the craft of supplying trustworthy, easily extractable knowledge that large language models can cite. Search results now fan out into hidden sub-queries, assemble personalised answers from multimodal sources, and often deliver the information before a click ever occurs. For link builders, SEOs and digital-PR teams, success will hinge on entity-rich content chunks, context-driven citations, and brand visibility across every stage of the user’s journey, because in the decade ahead, being included will matter more than being clicked.
[Read more…] about The Next Decade of Digital MarketingDigital accessibility is no longer an optional consideration – it is an essential requirement for businesses and organisations aiming to serve all clients and users. There are over 100 million people in the European Union living with some form of disability, roughly one in four adults. Ensuring websites, applications, and digital documents are accessible to people with disabilities is not just a legal obligation but also a business imperative. Inaccessible digital content can exclude a substantial segment of the population, leading to lost clients and reputational damage.
[Read more…] about European Accessibility Act: Digital Accessibility Compliance for Professional Services FirmsContact me to kick things off.