David Sayce

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It’s Still A Feature Phone World: Global Smartphone Penetration At 27% [TechCrunch]

David Sayce

global-smartphone-penetration

With all the talk of iPhone vs. Android these days, it’s easy to forget how the majority of the world’s mobile users still make calls and access data: via feature phones. A recently released report (download) from mobile strategy firm VisionMobile takes a look at today’s mobile marketplace finding that, despite the sharp rise in smartphone shipments over 2010 and 2011, global smartphone penetration (by OS) is at just 27%. [Read more…] about It’s Still A Feature Phone World: Global Smartphone Penetration At 27% [TechCrunch]

What is Digital Integration Anyway?

David Sayce

Digital Integration, or Connected Marketing it goes by a few different names however it is all about pulling together your marketing effort to work efficiently. It still surprises me that companies that have split marketing functions continue to split the effort, or worse still end up competing!

My favourite example is the firm who had separate department for on and off line marketing, both with their own KPI, demands and strategies. The print ads would never even mention the website and would only give a phone number, by using reference numbers in newspapers, magazines and billboards they tracked customers by what reference number they quoted, or over all just the number of people who called. The reason for not mentioning the site? The department was only setup to count the calls. If more people came via the website the other department got the credit.

[Read more…] about What is Digital Integration Anyway?

Contact Me

David Sayce

Digital Marketing Consultant London

Want to work on a project together? Just need a helping hand?

Contact me here for a no-obligation, free quote for digital marketing services. 

I am based in South East London but work with clients all over the world.

What is LinkedIn?

David Sayce

What is LinkedIn?

LinkedIn’s Mission Statement

Our mission is simple: connect the world’s professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.

Google explains search rankings after complaints in Europe

David Sayce

googleGoogle has offered a general explanation of how it ranks its search results, one day after the European Commission said it was looking into antitrust complaints against the company.

In a blog post Thursday, Google Fellow Amit Singhal also referred to a recent op-ed piece suggesting that regulators should control how search engines rank results. He stressed that developing search rankings is very difficult, implying perhaps that regulating search would be hard for any government to do well.

Laying out the challenge, Singhal said Google processes hundreds of millions of queries a day, with at least 20 percent of them totally new. To handle the volume and variety of queries, the company uses a collection of algorithms to sift through data.

[Read more…] about Google explains search rankings after complaints in Europe

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Through the use of best practices in digital marketing, optimisation and analytics I assists organisations in achieving their goals and to effectively harness the opportunities of the internet to their business. Read More…

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