David Sayce

Digital Marketing Consultant | SEO

  • Consultant
    • Business Partners, Friends & Recommendations
      • SEMrush – Marketing Toolkit
      • Framework8 CMS
    • Law Firm Marketing
      • The Importance of Digital for the Legal Sector
      • Social Media for Law Firms
      • Global Digital Teams for Law Firms
    • Digital Marketing Books
    • Recommendations
  • Services
    • Digital Strategy
    • Search Engine Optimisation (SEO)
    • Website Audit
    • Digital Marketing Integration
    • Training & Mentoring
  • Blog
  • Contact
  • 020 3575 1173
You are here: Home / Digital Marketing / It’s Still A Feature Phone World: Global Smartphone Penetration At 27% [TechCrunch]

It’s Still A Feature Phone World: Global Smartphone Penetration At 27% [TechCrunch]

David Sayce

global-smartphone-penetration

With all the talk of iPhone vs. Android these days, it’s easy to forget how the majority of the world’s mobile users still make calls and access data: via feature phones. A recently released report (download) from mobile strategy firm VisionMobile takes a look at today’s mobile marketplace finding that, despite the sharp rise in smartphone shipments over 2010 and 2011, global smartphone penetration (by OS) is at just 27%.

Smartphone adoption varies wildly by region, the report finds. Not surprisingly, those markets where 3G coverage is extensive and subscription plans are “post-paid” (as opposed to pre-paid) see the highest smartphone adoption rates. Meanwhile, in markets dominated by pre-paid subscriptions, the real battle is price. Here, Nokia’s mid-tier Symbian platforms and BlackBerry consumer-targeted models are still holding onto significant market share. However, both platforms are now facing threats from low-cost Android phones, thanks to the latter’s pricing versatility. Android devices today sell for anywhere from $100 to $750 (USD), allowing the phones to compete both on the high-end and the low-end of the pricing spectrum.

Read the Full article here: http://techcrunch.com/2011/11/28/its-still-a-feature-phone-world-global-smartphone-penetration-at-27/

Related

  • View dsayce’s profile on Twitter
  • LinkedIn

Let’s get started on your project

Contact me to kick things off.

This will be more fun than you think!

Get in touch

  • Digital Marketing
  • SEO
  • Social Media

Copyright © 2023 David Sayce

· Digital Marketing Consultant ·
· +44 0 20 3575 1173 ·
· 81 Malpas Road, London. SE4 1BN ·


Paper Gecko Ltd.
IPSE Member – membership body supporting independent professionals and freelancers.
Professional indemnity insurance for marketing and media professionals provided by Hiscox Underwriting Ltd.

Digital Specialist Mentor for The Prince’s Trust & Virgin Startup

Privacy Policy
ICO Registered A8087935

ICO Registered” data-src=