Introduction: The Swiss‑Army Knife in Your Marketing Stack
Blog content is still the hardest‑working asset in digital marketing. It feeds organic search, social posts, newsletters, nurture emails, and thanks to Google’s AI Overviews and tools like ChatGPT now supplies the snippets that answer prospects’ questions directly in search results. In an era when algorithm changes and platform policies can vaporise your reach overnight, the humble blog remains owned real estate: you decide the story, the format, the data capture, and the measurement.
[Read more…] about Why Blogs Remain the Powerhouse of Owned Media in 2025 and How to Make Yours Unstoppable