Digital Marketing Archives

Hiring a digital consultant for your business

David Sayce

Whether you are starting out or looking to grow your business, there is a time where you need help. It’s an emotional time of excitement with a sense of fear of doing the right thing. Is it time for a digital marketing consultant?

Some businesses are lucky to already have in-house digital marketing teams to look after the marketing services.

Whatever the situation, the time often comes where the business looks at hiring a digital consultant or looks at using a digital marketing agency.

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What is a website audit?

David Sayce

A website audit is the analysis of a site looking at the factors that determine visibility in Google.

An audit gives you insight into the performance of the website as a whole. This gives you an understanding of any issues and where to concentrate your efforts. The in-depth examination of the website requires experience to understand the potential opportunities.

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The key to a marketing hit: original sound or the same old tune?

David Sayce

The Beatles struck a chord with the right combination of originality, creativity and innovation – a lesson that marketing creatives should bear in mind

The Beatles weren’t that good when they first formed.

Don’t take my word for it, Paul McCartney said in a recent radio interview: “We obviously weren’t that good. We were formulating it all.”

Record producer George Martin agreed. “When I first met them, they really couldn’t write a decent song. ‘Love Me Do’ was the best they could give me, yet they blossomed as songwriters in a way that was breathtaking.”

Sam Ball is the creative director at M&C Saatchi

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