Whether you are just starting out in business or looking to grow, it is never a good feeling to know your business is in need of help. It’s an emotional time of excitement with a sense of fear of doing the right thing. Some businesses are lucky to already have an in-house marketing resource to look after things. Whatever the situation, the time comes where the business looks at hiring a digital consultant, or look at using a full-service agency.
[Read more…] about Hiring a digital consultant
What is a website audit?
What is a website audit?
A website audit is a complete analysis of your website. It covers the factors that determine your site’s visibility in search engines. This includes; page errors, indexed pages & site speed.
Website audits are an in-depth examination of your site. Using tools and your eyes, together with your knowledge and experience to understand the opportunities. An audit will give you an understanding of what is not working and where to concentrate your efforts. [Read more…] about What is a website audit?
The key to a marketing hit: original sound or the same old tune?
The Beatles struck a chord with the right combination of originality, creativity and innovation – a lesson that marketing creatives should bear in mind
The Beatles weren’t that good when they first formed.
Don’t take my word for it, Paul McCartney said in a recent radio interview: “We obviously weren’t that good. We were formulating it all.”
Record producer George Martin agreed. “When I first met them, they really couldn’t write a decent song. ‘Love Me Do’ was the best they could give me, yet they blossomed as songwriters in a way that was breathtaking.”
Read more: http://www.theguardian.com/media-network/2015/aug/11/marketing-originality-innovation-creativity
Sam Ball is the creative director at M&C Saatchi