David Sayce

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What is a website audit?

David Sayce

A website audit analyses a site by looking at the factors that determine your website’s visibility in search engines such as Google, together with ease of use for the user.

An audit gives you insight into the website’s performance as a whole. This gives you an understanding of any issues and where to concentrate your efforts. The in-depth examination of the website requires experience to understand the potential opportunities.

[Read more…] about What is a website audit?

Hiring a digital consultant for your business

David Sayce

Whether you are starting out or looking to grow your business, there is a time when you need help. It’s an emotional time of excitement with a sense of fear of doing the right thing. Is it time for a digital marketing consultant?

Some businesses are lucky to have in-house digital marketing teams already to look after the marketing services.

Whatever the situation, the time often comes when the business looks at hiring a digital consultant or looks at using a digital marketing agency.

[Read more…] about Hiring a digital consultant for your business

The key to a marketing hit: original sound or the same old tune?

David Sayce

The Beatles struck a chord with the right combination of originality, creativity and innovation – a lesson that marketing creatives should bear in mind

 

The Beatles weren’t that good when they first formed.

Don’t take my word for it, Paul McCartney said in a recent radio interview: “We obviously weren’t that good. We were formulating it all.”

Record producer George Martin agreed. “When I first met them, they really couldn’t write a decent song. ‘Love Me Do’ was the best they could give me, yet they blossomed as songwriters in a way that was breathtaking.”

Read more: http://www.theguardian.com/media-network/2015/aug/11/marketing-originality-innovation-creativity

Sam Ball is the creative director at M&C Saatchi

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· Digital Marketing Consultant ·
· +44 0 20 3575 1173 ·
· 81 Malpas Road, London. SE4 1BN ·


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