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David Sayce

Digital Marketing Consultant | Professional Services & B2B

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Why Blogs Remain the Powerhouse of Owned Media in 2025 and How to Make Yours Unstoppable

Introduction: The Swiss‑Army Knife in Your Marketing Stack

Blog content is still the hardest‑working asset in digital marketing. It feeds organic search, social posts, newsletters, nurture emails, and thanks to Google’s AI Overviews and tools like ChatGPT now supplies the snippets that answer prospects’ questions directly in search results. In an era when algorithm changes and platform policies can vaporise your reach overnight, the humble blog remains owned real estate: you decide the story, the format, the data capture, and the measurement.

[Read more…] about Why Blogs Remain the Powerhouse of Owned Media in 2025 and How to Make Yours Unstoppable

Global Search Awards 2025: The Definitive Guide for Ambitious Search Marketers

Why the Global Search Awards Matter

In a world where Google rolls out core updates quarterly and paid platforms evolve by the week, excellence in search can’t be judged by impressions alone. Marketers need a credible stage that measures results, creativity and impact side by side. That stage is the Global Search Awards (GSA)—a programme that has championed breakthrough SEO, PPC and content campaigns since 2011.

[Read more…] about Global Search Awards 2025: The Definitive Guide for Ambitious Search Marketers

Case Study: Transforming Digital Marketing Into Measurable Growth

How a strategic approach to digital and the right stakeholder conversations delivered tangible business results

In professional services, marketing is often still reduced to execution: “doing the digital,” managing LinkedIn posts, updating the website, and sending a few emails.

[Read more…] about Case Study: Transforming Digital Marketing Into Measurable Growth
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