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You are here: Home / Digital Marketing / The key to a marketing hit: original sound or the same old tune?

The key to a marketing hit: original sound or the same old tune?

David Sayce

The Beatles struck a chord with the right combination of originality, creativity and innovation – a lesson that marketing creatives should bear in mind

 

The Beatles weren’t that good when they first formed.

Don’t take my word for it, Paul McCartney said in a recent radio interview: “We obviously weren’t that good. We were formulating it all.”

Record producer George Martin agreed. “When I first met them, they really couldn’t write a decent song. ‘Love Me Do’ was the best they could give me, yet they blossomed as songwriters in a way that was breathtaking.”

Read more: http://www.theguardian.com/media-network/2015/aug/11/marketing-originality-innovation-creativity

Sam Ball is the creative director at M&C Saatchi

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