As part of our discovery sessions and before any project starts, we need to have a good understanding of you and your business, what you are looking to achieve, what your overall business goals are together with your expectations of SEO and digital marketing. It is only once this has been completed we will write up your proposal.
While every client is different there is often a starting point of a site audit, allowing everyone to see where we are today and research into competitors and key phrases for the site optimisation. We will look though your site to review elements such as on-page optimisation, how other sites are linking into your, your overall site structure together with the content and calls to action. We then bring all of this together within the campaign, or into your wider digital marketing strategy.
Without doubt search engine optimisation is one of my favourite areas of digital marketing, it’s where I started out back in 1995.
SEO Services Available
- Website Audits
- Local SEO
- International SEO
- Keyword / key phrase research
- Keyword / key phrase analysis
- On-Page optimisation
- Penalty analysis and recovery
The keywords your potential customers are searching on should give you a good indication of both the content they’re looking for and the search terms you want your site to rank for in search engines.
What is SEO?
SEO is part of digital marketing that focuses on increasing the visibility your site organically (without paying) on search engines like Google, Yahoo and Bing. Over the last 15 years SEO has expanded to include areas beyond keywords. We now look at not just the words on the pages but how your website interacts with sites and with your visitors, in fact Google looks at hundreds of attributes to determine if and where your website should rank. And no, we do not know what all of those attributes are, but we do have some highly educated guesses.
Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site… If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site“
Do I need search engine optimisation for my website?
A popular question I hear, while social media will bring traffic to your site the majority of site visits come from search engines. If you have a question, the chances are you will power up Google (other search engines are available) and type in your request. From there you will probably look at that first page and if you do not see a site that fits your need you may then try searching again. SEO is about understanding your customers and their searcher intent, what are your customers looking for and how can you be found for that and get them on to your website. Optimising for search is not a quick fix or a one off cost, it is an ongoing investment.
No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google.”
Crawling, Indexing and Results
The first stage is crawling, getting found by Google as they look around the internet. Google doesn’t accept payment to crawl a site more frequently, and the search side of the business is separate from the revenue-generating AdWords service.
Second is indexing, once found the Googlebot travels around your site looking for attributes such as Title tags and ALT attributes. Googlebot can process many, but not all, content types.
Finally, Google will then consider your site in regards of the user intent, is your site the right answer to the question.
In essence to rank high on Google all you need is…
- Make pages primarily for users, not for search engines.
- Don’t deceive your users.
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
- Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.