How I Learned to Stop Worrying and Love LinkedIn

Six months ago LinkedIn made changes to the design of the home page, however this meant there was less control over the content that was seen on the page. More than any other time LinkedIn members became vocal, disappointed in the more fluffy Facebook style posts offering little value to the business network.

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We’ve made a few key design changes to the homepage to make it easier to discover and interact with what matters most to you.

The chances are the comments made to those posting, what was seen as low/no value content, only added to the problem. Of course you could just ignore the posts in the hope that the LinkedIn Algorithm would take care of matters or take matters into your own hands. The front page feed is now limited in the actions you can perform:

• Join groups
• Follow companies
• Make new connections
• Follow Influencers and channels

What can you do? Go back to the cause rather than deal with the symptom, those posts only show up due to the LinkedIn network connection. A quick review of clients profiles will often quickly show they do not know the person who is posting. Over time a network has been build up often blindly accepting invitations, while building your network is important, it is vital that quality is built in.

Your LinkedIn homepage is the page you reach when you first sign in to your LinkedIn account

LinkedIn home page

There can be value in the home page and in business using LinkedIn needs to be productive and efficient, the home page can be a great first minute overview to what is happening on that day. But first the cull.

Next time you see a LinkedIn post which you find lacks value make a note of who has posted it, do you know them? Do their other posts have greater value? Perhaps this is a one off. If not, hit delete. Or at least unfollow.

Over to the right of the post you will see a dropdown appear giving you the option to:

• Hide the particular post
• Copy the link to share (if there is one)
• Unfollow

That’s it, if they are not adding value unfollow them.

Adding value to your LinkedIn home page

Now it is time to be proactive and add content that has real value, this time using the search bar at the top. Select Posts from the dropdown, add in your key terms and review the results. Following or connecting with those offering the greatest value will improve your home page.

The process takes a few minutes and is worth reviewing on a regular basis to make sure you get the best experience from your time on LinkedIn.

 

 

If you want to find out more about how your business can benefit from using LinkedIn, get in touch to discuss your digital strategy or training.