The Client 
Npower are part of the RWE Group, one of Europe’s five leading electricity and gas companies, active in the generation, trading, transmission and supply of electricity and gas. RWE npower is a leading integrated UK energy company. We supply gas, electricity and related services to residential and business customers
The Brief
Setup and implement the digital strategy for nPower’s heating division.
- Optimise PPC campaigns
- Delivery e-mail campaign
- Optimise site for search engines (initial phase)
The Approach
A multi channel approach was developed across 3 areas, PPC, SEO and email with the primary goal to increase sales of the Hometeam services while also increasing Brand awareness.
Working with the agency (Vizeum) PPC campaigns were overhauled and optimised and dedicated landing pages introduced.
His knowledge and enthusiasm certainly made us up our game, and working with him was one of the most rewarding agency-client relationships that I’ve been involved with” – Vizeum
Full site audit across home team pages and review of key phrases (keyword research) across topics and competitors, enabling us to create new targeted content pages and optimise existing pages. To gather all important visitor data we setup analytics and tracking software across the site.
Set up, delivery and review of integrated email campaign for 2.5 million new and potential customers.
The Results
Qualified leads into the call centre increased 68% with the added advantage of being able to attribute the increase to specific channels.
Tracking and analytics software gave the business new insight to its new and prospective customers, allowing Npower a greater understanding of the customer journey across the website .
Over 500 new traffic generating non branded keywords introduced along side branded keywords visible on first and second Google results pages.
The teams first email campaign produced results in excess of the business KPIs
Overall Unique Pageviews February to April
- Home page increased 493%
- Services Pages increased 357%
- Contact Pages increased 70%
Organic Unique Pageviews
- Home page increased 586%
- Services Pages increased 473%
- Contact Pages increased 108%
I found [David] to be outstandingly professional, committed and able to deliver a wide range of marketing promotional material with tremendous speed through precise planning.
David displays a sharp understanding of how online digital media marketing and traditional offline media marketing can be seamlessly joined for one purpose, goal and coercive message to drive views and achieve a premier customer response.
Case Study – npower Download PDF