Twitter the most “renegade area” of social media. Despite the recognition of the potential for risk to reputation, Twitter remains the most popular social media channel for firms to engage in.
The research commissioned by Byfield Consultancy, a specialist legal communications consultancy, was designed to see how the top 200 law firms are using social media; why they are using it; what’s working and what’s not working, and if and how social media is being integrated effectively into their marketing and business development strategies.
This study is part of a series of blog posts I am writing regarding social media for law, looking in a more depth into what various firms are doing, and how in may change the legal industry.