Articles in Digital Marketing
An area very close to my heart and what I have spent most of my working life doing Marketing Integration. This morning a found a great article from Steve McKee on Business week: Integrated Marketing: …
May 2012 the new Cookie Law comes into force after a years grace and limited guidance from the begining. Not only will this affect UK websites but also those operating within, and under the regulations …
Video is still a must have for websites and while it helps with Google and your SERPs there is plenty that should be done to optimise it. Don’t forget your video xml sitemap!
Marketers will stop playing games and start closing sales
With strong winds in their sails from the warm consumer embrace of smartphones and tablets—and the apps, content and media consumption they enable—mobile marketers are setting their …
Of all the stories from Tom Sawyer and Huck Finn, the painting of the fence was always the one I remember the most often.