The Beatles struck a chord with the right combination of originality, creativity and innovation – a lesson that marketing creatives should bear in mind
The Beatles weren’t that good when they first formed.
Don’t take my word for it, Paul McCartney said in a recent radio interview: “We obviously weren’t that good. We were formulating it all.”
Record producer George Martin agreed. “When I first met them, they really couldn’t write a decent song. ‘Love Me Do’ was the best they could give me, yet they blossomed as songwriters in a way that was breathtaking.”
Sam Ball is the creative director at M&C Saatchi