David Sayce
Fri, 22/01/10 – 0:00 | Comments Off

Digital Integration Marketing Consultant specialising in search engine optimisation through natural search. Through the use of best practice web development, website analytics and SEO David assists organisations in achieving their goals and to effectively harness the opportunities of the internet to their business.

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Articles in Digital Marketing

Integrated Marketing: Your Enemy is Entropy
Friday, 11 May, 2012 – 10:34 | Comments Off

An area very close to my heart and what I have spent most of my working life doing Marketing Integration. This morning a found a great article from Steve McKee on Business week: Integrated Marketing: …

Zeitgeist 2011: Year In Review
Wednesday, 21 Dec, 2011 – 11:57 | No Comment
New detailed guidance for marketers released by the Information Commissioner [Smart Insights]
Wednesday, 21 Dec, 2011 – 11:16 | No Comment

May 2012 the new Cookie Law comes into force after a years grace and limited guidance from the begining. Not only will this affect UK websites but also those operating within, and under the regulations …

Online Video Viewing Passes 50% of Total US Population [emarketer]
Thursday, 8 Dec, 2011 – 15:01 | No Comment

Video is still a must have for websites and while it helps with Google and your SERPs there is plenty that should be done to optimise it. Don’t forget your video xml sitemap!

2012 Trends: Checking In on Checking Out [eMarketer]
Wednesday, 30 Nov, 2011 – 14:50 | No Comment
2012 Trends: Checking In on Checking Out [eMarketer]

Marketers will stop playing games and start closing sales
With strong winds in their sails from the warm consumer embrace of smartphones and tablets—and the apps, content and media consumption they enable—mobile marketers are setting their …

Google Doodle for Twain
Wednesday, 30 Nov, 2011 – 13:21 | No Comment
Google Doodle for Twain

Of all the stories from Tom Sawyer and Huck Finn, the painting of the fence was always the one I remember the most often.

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