A website audit analyses every factor that shapes your website’s visibility in search engines and its ease of use for real people.
A website audit is a comprehensive, point‑by‑point health check of everything that powers―or hinders―your online growth. I analyse code, content, user journeys and compliance signals, document every issue, and then hand you a prioritised action plan that shows exactly what to fix, why it matters, and how much impact each fix will generate.
I run each audit personally; there is no agency conveyor belt, no junior hand‑offs. That means you get two decades of senior‑level insight distilled into a practical roadmap you can start on the same day.
Why a Website Audit Matters in 2025 – Six Business Reasons
- Stay Visible in an AI‑First SERP
Google’s AI Overviews, Bing Co‑Pilot and Gemini now draft answers before users ever see a traditional results page. These generative systems reward sites with flawless technical scaffolding, crystal‑clear entity signals and authoritative topical depth. Without a periodic audit you risk disappearing from these summaries—and losing traffic even if your blue‑link ranking remains. - Protect Revenue Through Speed & Stability
Every 0.1 second shaved from load time lifts conversion by ~1 % (Akamai). Audits expose bloated scripts, render‑blocking assets and Core Web Vitals regressions that silently dilute both paid‑media ROI and organic growth. - Meet Accessibility & Legal Requirements
WCAG 2.2 compliance is increasingly mandated under the UK Equality Act and the U.S. ADA. Beyond reducing legal exposure, accessibility fixes broaden your reachable market and improve engagement—indirect signals Google now considers. - Harden Security & Data Compliance
Out‑of‑date libraries, misconfigured headers or lax cookie consent can trigger GDPR fines, PCI issues or Google Safe Browsing warnings. An audit surfaces these risks before regulators—or attackers—can exploit them. - Strengthen Investor & Buyer Confidence
Digital due‑diligence checklists are standard in funding rounds, M&A and large‑ticket procurement. Providing a clean audit report signals operational maturity and can shorten deal timelines, as one recent client discovered when their acquisition closed two weeks early. - Prioritise Budget With Data, Not Guesswork
Marketing and development resources are finite. A ranked, impact‑led roadmap prevents “random acts of optimisation” and channels effort into fixes that move revenue needles fastest.
Pick the Audit You Need―or Combine Them
1. Technical SEO & Core Web Vitals Audit
I crawl every URL, inspect server logs, stress‑test Core Web Vitals, validate structured data and map internal linking. You receive a punch‑list ranked by impact so your dev team can optimise efficiently.
2. Accessibility & Inclusive Design Audit
Using WCAG 2.2 checkpoints, screen‑reader simulations and keyboard‑only walkthroughs, I score each template for barriers and quick wins. The report pairs every issue with HTML snippets that show how to fix it.
3. AI Visibility (Generative Search) Audit
I benchmark how often—and in what context—your pages surface inside AI Overviews, Gemini and voice answers. Then I layer entity mapping, schema gaps and topical depth analysis to raise your “Generative Engine Optimisation” score.
4. Due Diligence & Risk Audit
Ideal for funding rounds, M&A or large RFPs. I catalogue outdated libraries, unsupported plugins, privacy‑policy gaps, mixed‑content warnings and security headers, producing a shareable evidence pack that de‑risks the deal.
Need more than one? I can run audits separately and stitch them into a master roadmap so you tackle the highest‑value fixes first.
My Story‑Driven Process
- Discovery Call (15 min) – your goals, pain points, tech stack.
- Deep Dive – multiple crawlers plus a manual walkthrough that mimics real user flows.
- Narrative Report – every finding is expressed as problem → impact → fix, colour‑coded by urgency and ROI. No jargon, no fluff.
- Action Workshop (30 min) – together we translate the report into a 90‑day sprint plan your team can own.
- Pulse Check (Day 90) – I re‑crawl, measure deltas and suggest next‑phase optimisations.
Real‑World Impact
A B2B SaaS client shaved 1.8 s off mobile load time, merged thin content into a knowledge hub and implemented alt‑text recommendations. Result: +312 % organic leads and a prime slot inside AI Overviews—achieved within 90 days of receiving their audit.
Get started with a free review of your website I offer clear, concise directives as to the key elements of the website audit, so you don’t need to rely upon me except on an infrequent basis – instead, I empower you with knowledge and clarity of business focus.