Entity‑first, AI‑ready optimisation that turns visibility into revenue.
Search has leapt from ten blue links to AI Overviews, and the conversational AI Mode is now rolling out with Gemini 2.5 under the hood (blog.google, blog.google). Prospective clients still turn to Google first—the format has changed, not the need. My SEO services ensure your brand is cited, trusted, and clicked; however, the question is asked.
What I Offer
Strategic & Technical SEO Audits
Full‑stack health checks covering crawlability, Core Web Vitals, structured data and AI readiness.
Ideal for: Sites planning redesigns, recovering from traffic drops or preparing to scale.
Local SEO & Profiles
Optimisation that connects local intent with physical presence, reviews and citations.
Ideal for: Firms targeting regional catchment areas or multi‑location roll‑outs.
International & Multilingual SEO
Entity‑based hreflang mapping, country‑code targeting and cultural keyword research.
Ideal for: UK brands expanding into EMEA, APAC or North America.
Entity & Journey Research
From keywords to entities—mapping the questions, people, products and stages that matter in AI search.
Ideal for: Content, product and legal teams who need clear topic roadmaps.
Content Engineering & On‑Page Optimisation
Modular, schema‑rich content that Gemini can reuse in AI Overviews, voice answers and snippet cards.
Ideal for: Organisations with deep expertise that is under‑leveraged online.
Authority Building & Digital PR
Earned coverage and relationships that strengthen E‑E‑A‑T signals and brand citations.
Ideal for: Professional services and B2B firms where reputation is a competitive edge.
Ongoing Consulting & Training
Retained or ad‑hoc support plus workshops for in‑house teams.
What You Get
- Plain‑English roadmaps—prioritised by impact and effort
- AI Visibility Metrics—citation tracking across AI Overviews, Discover & voice
- Technical perfection—Core Web Vitals, indexability, structured‑data coverage
- Content calendars & briefing templates ready for writers or SMEs
- Quarterly strategy reviews to adapt to core & AI updates
Why Work With Me?
I’ve shipped SEO wins since AltaVista. Today, I advise FTSE 100 legal, tech, and finance brands on thriving in AI-powered search. My approach combines senior-level strategy with hands-on technical fixes—no outsourcing, no cookie-cutter playbooks.
Why SEO Matters for Your Business
Search Engine Optimisation isn’t a buzzword; it’s the difference between being found and getting lost in the crowd. Especially for small and medium-sized businesses, visibility online isn’t optional. It’s how customers discover your products, how prospects evaluate your brand, and how you stay relevant in your market. So why does SEO deserve a permanent spot in your marketing strategy?
Compete with Larger Brands Without Matching Their Budget
Traditional advertising creates a financial barrier. SEO levels the field. When your website ranks on page one of Google for relevant searches, even a small local company can pull ahead of national competitors. Organic search doesn’t charge per click, so instead of outspending competitors, you’re outsmarting them.
75% of Users Never Scroll Past the First Page
According to data from Junto, 75% of users never scroll past the first page of Google. That means if your website isn’t ranking in those top 10 results, it might as well be invisible. Rankings directly affect traffic volume and click-through rates.
Short-Term Ads vs Long-Term Strategy
Paid advertising drives immediate results, but those leads often disappear the moment the campaign ends. SEO builds organic presence that compounds over time. It’s a long-term investment with staying power. Once your page holds a strong position, it continues to bring in traffic for months—sometimes even years—without added spend.
SEO Drives Qualified, High-Intent Traffic
Someone searching “best running shoes for flat feet” already knows what they want. That’s a qualified lead. SEO targets these bottom-of-the-funnel users who are ready to act. You’re not just increasing traffic—you’re bringing in visitors who are more likely to convert because they’re actively searching for what you offer.
Higher Rankings Increase Trust and Conversions
People trust Google. So if Google places your site at the top, customers subconsciously trust you more, too. It’s social proof at scale. That higher trust translates into higher click-through rates, longer engagement, and better conversion metrics. Whether you’re selling products or generating leads, SEO-backed credibility drives results.
- Boost brand awareness by appearing in top search results.
- Enhance customer retention by aligning search intent with informative and helpful content.
- Close more sales through consistent, organic discovery across all stages of the buyer journey.
Your customers are already searching—SEO puts you exactly where their attention is focused. So, where does your website show up?