Six months ago LinkedIn made changes to the design of the home page, however this meant there was less control over the content that was seen on the page. More than any other time LinkedIn members became vocal, disappointed in the more fluffy Facebook style posts offering little value to the business network.

[Read more…] about How I Learned to Stop Worrying and Love LinkedIn

The Beatles struck a chord with the right combination of originality, creativity and innovation – a lesson that marketing creatives should bear in mind

The Beatles weren’t that good when they first formed.

Don’t take my word for it, Paul McCartney said in a recent radio interview: “We obviously weren’t that good. We were formulating it all.”

Record producer George Martin agreed. “When I first met them, they really couldn’t write a decent song. ‘Love Me Do’ was the best they could give me, yet they blossomed as songwriters in a way that was breathtaking.”

Read more: http://www.theguardian.com/media-network/2015/aug/11/marketing-originality-innovation-creativity

Sam Ball is the creative director at M&C Saatchi

The LinkedIn headline is possibly the most important part on your profile. It gives you 120 characters to grab the attention of people looking for you on LinkedIn search. It needs to be about what you do as opposed to what you are. It should be memorable, informative, perhaps even entertaining, but mostly enticing enough for someone to click on your profile and not your competitors.  [Read more…] about LinkedIn Profile Headline & Summary

Twitter the most “renegade area” of social media. Despite the recognition of the potential for risk to reputation, Twitter remains the most popular social media channel for firms to engage in.

[Read more…] about Social Media for Law: Byfield Study