Social Media Revolution
[youtube]http://www.youtube.com/watch?v=KOYbnbXHR6U[/youtube]
4 Questions with Rand Fishkin About Using SEOmoz Tools Effectlively
Always great to see Roger (and Rand) across the internet!
I’ve been a SEOmoz Pro member since 2008, life would have been a lot harder without it! Not only some of the best tools available but also, and without doubt the best events, the old proSEO is now searchLOVE and run in the UK by Distilled, it is the one event of the year I will not miss!
For anyone interesting in SEO and Digital mareketing give SEOmoz Pro a go (free for a month) and check out the Q&A too, as Rand says…
To be effective in SEO which SEOmoz tools do you feel should be used consistently?
Definitely the web app I described above, and likely Open Site Explorer, the Mozbar and Keyword Difficulty/SERPs Analysis. Those are the key tools in the suite, IMO.
There are many benefits you offer to Pro members. Do you have two favorites?
Q+A is pretty amazing, actually. I learn things in there all the time from the questions folks ask and the answers the community helps provide. There’s some exceptionally smart SEOs and marketers helping their peers succeed. Since I got out of formal consulting, Q+A is where I learn a lot of the new tricks, challenges and behavioral changes of the engines and the practice of marketing a site on the web.
My other favorite is probably the PRO webinars. We have amazingly top-notch contributors like Richard Baxter, Mike King, Tom Critchlow, Chris Bennett and many more giving away their best stuff and they’re all archived after the day-of event, so PRO members can watch them anytime. Even a lot of folks skeptical about SEOmoz have written in saying they were blown away by the content provided.
Get the full article here: http://www.searchenginejournal.com/4-questions-with-rand-fishkin-about-using-seomoz-tools-effectlively/36785/
Why No One Reads Your [Law] Blog
An interesting article in the Lawyerist about self promotion and blogs, to be honest a big thumbs up for any lawyer that even gets as far as setting up a blog and running one irregardless of readership!
The key is alway to be yourself and write for yourself, but also be critical of what you do write. From the point of view of Digital Marketing Integration also remember to spread yourself about. Got a wordpress blog? Got a linkedIn account, tidy them both up up (that’s a whole other article) and link them together… Got Twitter? Same thing.
And don’t forget if you are writing information your firm might be interested in – perhaps there is a chance to both build credibility and content by working together.
Read the full article here: http://lawyerist.com/why-no-one-reads-your-law-blog/
It’s Still A Feature Phone World: Global Smartphone Penetration At 27% [TechCrunch]
With all the talk of iPhone vs. Android these days, it’s easy to forget how the majority of the world’s mobile users still make calls and access data: via feature phones. A recently released report (download) from mobile strategy firm VisionMobile takes a look at today’s mobile marketplace finding that, despite the sharp rise in smartphone shipments over 2010 and 2011, global smartphone penetration (by OS) is at just 27%. [Read more…] about It’s Still A Feature Phone World: Global Smartphone Penetration At 27% [TechCrunch]
What is Digital Integration Anyway?
Digital Integration, or Connected Marketing it goes by a few different names however it is all about pulling together your marketing effort to work efficiently. It still surprises me that companies that have split marketing functions continue to split the effort, or worse still end up competing! 
My favourite example is the firm who had separate department for on and off line marketing, both with their own KPI, demands and strategies. The print ads would never even mention the website and would only give a phone number, by using reference numbers in newspapers, magazines and billboards they tracked customers by what reference number they quoted, or over all just the number of people who called. The reason for not mentioning the site? The department was only setup to count the calls. If more people came via the website the other department got the credit.