David Sayce

Digital Marketing Consultant | Professional Services & B2B

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Is the UK Legal Industry Ready for the European Accessibility Act? A Wake-Up Call for Professional Services Firms

With the enforcement date of the European Accessibility Act (EAA) fast approaching on June 28, 2025, professional services firms, especially in the legal sector, face a crucial reckoning. Recent sample data assessing the homepage accessibility of 10 UK law firm websites reveals an industry lagging behind in meeting even the most basic digital accessibility standards. While the EAA has yet to generate widespread urgency among some organizations, its implications for UK-based firms operating in the EU are substantial and fast-approaching.

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The Next Decade of Digital Marketing

What Google’s AI-First Search Means for Link Builders, SEOs & Digital-PR Teams

In the AI-first era ushered in by Google’s new AI Mode, digital marketing is evolving from a race to “rank #1” into the craft of supplying trustworthy, easily extractable knowledge that large language models can cite. Search results now fan out into hidden sub-queries, assemble personalised answers from multimodal sources, and often deliver the information before a click ever occurs. For link builders, SEOs and digital-PR teams, success will hinge on entity-rich content chunks, context-driven citations, and brand visibility across every stage of the user’s journey, because in the decade ahead, being included will matter more than being clicked.

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