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When budgets are constrained, clarity becomes a competitive advantage.
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Prologue
It began with an email, actually hundreds of emails. Customer support received numerous complaints from shoppers who couldn’t complete checkout using a keyboard, couldn’t read low-contrast text, or found the product zoom unusable with a screen reader. Leadership finally realised these weren’t edge cases; they were lost sales and reputational risk.
[Read more…] about From Frustration to Inclusion: How a Home‑&‑Lifestyle Retailer Turned Accessibility into GrowthMastering Competitive Analysis: A Strategic Edge for UK Law Firms
In the rapidly evolving landscape of the UK legal sector, understanding your competition is not just an advantage; it’s a necessity.
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In an age where digital platforms dominate the landscape of marketing, the allure of new and shiny tools can often overshadow the foundational principles that have guided marketers for decades.
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Navigating the vast seas of digital marketing can often feel like charting unknown waters. With the SOSTAC® framework, however, you’re not just adrift; you have a compass, a map, and a clear destination.
[Read more…] about SOSTAC®: Your Blueprint for Perfect Digital Marketing Planning